WSJ: The Power of the Presidential Tweet

By Scott Adams

“Trump’s online missives make his supporters laugh and even his opponents think past the sale.

As a trained hypnotist and a lifelong student of persuasion, I’m often impressed by how much “work” President Trump gets out of his tweets. Most of them are harmless retweets about whatever is going right, and they tend to be forgettable. The good ones are something entirely different, and many are gems of persuasion.”

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